Marketing Manager - Work from Noida office

Overview:

We are seeking a dynamic and experienced Manager Marketing to lead our marketing efforts in the learning and development sector. The ideal candidate will bring a strategic mindset, innovative thinking, and a proven track record of successfully driving marketing initiatives in the B2B e-learning space.

Prerequisites:

• Any bachelor's degree

• 7+ or more years of experience in on-line Learning industry, providing exemplary service.

• 7+ or more years of experience in marketing within the learning industry ( Leadership Vertical Preferred )

• Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis.

• Proficiency in marketing automation systems (preferably HubSpot) and integrating those systems with other technologies.

• Ability to manage multiple projects at the same time in a fast-paced environment.

• Technically capable, excellent communicator, and a desire to improve processes.

• Should be a good team player

Key skills: Conversion Optimization · Marketing Operations · Consulting · Marketing Strategy · Brand Development · Integrated Marketing · Performance Marketing · Sales Funnel Optimization · Demand Forecasting · Business Strategy · Marketing Automation · Funnel Optimization · Marketing Funnel · Marketing led Sales · Operations Management · Management Consulting

Preferred:

• Marketing degree and/or background preferred.

• Experience in attribution marketing reporting preferred.

• Proactive and Crisp Communication

Responsibilities:

• Build and execute inbound campaigns including email content, paid advertisement, social media, for lead and demand generation.
• Lead cross-functional teams to develop and execute successful marketing campaigns in collaboration with leadership and operations teams.
• Work with sales and customer success teams to create custom marketing collaterals and drive in-house events to re-engage and convert existing accounts.
• Build marketing strategies and execute high value customer acquisition activities across multiple traffic channels (email, display ads, website, google search and SEO)
• Partner with external and internal stakeholders to drive high-volume lead generation activities like physical and virtual events, partnered & customer webinars.
• Deliver effective online marketing campaigns with a strong emphasis on email marketing, utilizing marketing automation for dedicated nurture sequences.
• Work with editorial and content management teams to create marketing and sales collaterals that provide value to target customers.
• Optimize marketing campaigns, messaging and workflows through frequent testing and data analysis, documenting results and sharing best practices.
• Well-versed with marketing automation and CRM tools like Google Ads, Analytics, HubSpot and Salesforce to develop marketing communications, landing pages and check lead conversion funnel.
• Manage communication & report to appropriate stakeholders on the monthly basis.
• Working knowledge of ABM required.